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Marketing & Merchandising

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Breeding Better Behavior

After nearly 40 years in business, The Company of Animals continues to innovate the training and behavior category.

Taking Artistic License

Manufacturers are offering more products featuring consumers’ favorite characters and brands.

10 Sales-Boosting Marketing Techniques

There are a variety of strategies that retailers can utilize to increase store revenue in the digital age.

Grasping Gen Y

Millennial pet owners speak out about how retailers should market their businesses to draw this generation into stores.

Cool for the Summer

Retailers can provide valuable tips and personalized product recommendations that help pets stay safe during the dog days of summer.

Holistic Health

Natural products that keep pets at their best wellness are driving growth in the flourishing healthcare category.

American Spirit

As concern about the origin of pet food and supplies continues to grow, retailers should stock more products made in the USA.

Can We Talk About Your Photography?

How utilizing great images can dramatically increase your business’ value.

Hosting How-Tos

Successful pet events can lead to a significant growth in business.

What Women Want

How to see your pet store through a woman’s eyes.

One-Handed Shopping

It is critical that pet stores adopt merchandising strategies that make their stores as easy as possible for customers to shop.

Bring the Power of Data Into Your Store

There are five simple strategies that retailers can use to effectively leverage sales information to drive their businesses to new heights in 2018.
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July 2018

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