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Marketing & Merchandising

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Satisfying Regional Needs

Geographical retailing allows retailers to provide an appropriate portfolio of products tailored to the specific wants and needs of local pet owners.

Talking ‘Bout My Generation

All pet parents are looking for unconditional love and companionship, but different age groups often seek out products that align with their respective lifestyles.

A Raw Opportunity

Raw pet foods were once considered a trend, but they’re officially here to stay as more owners become aware of the health benefits.

Beauty by Design

In offering fresh designs and high-quality products, Sentiments, Inc. is at the forefront of the growing pet furniture category.

Well Treated

This assortment of treats for cats and dogs provide an added nutritional boost for pets in-between mealtimes.

Outdoor Adventure

Spending time outdoors with pets is a great way to bond and get some exercise. This collection of products will help pets and humans experience the great outdoors together.

Farm to Table Freshness

When it comes to fruit and vegetables in pet nutrition, the best tool for selling these products is education.

Tag, You’re It!

Pet ID tags have the potential to be a profit center if retailers are strategic about offering fresh and diverse options.

On the Go

Whether it’s by plane, train or car, pet parents need to be prepared for any situation when traveling with their furry friends.

Miracle Makers

Alison Cremeans, director of marketing for MiracleCorp, discusses the company’s complete line of innovative, solution-driven pet products designed to enhance the human-animal bond.

Supplementing Success

Retailers already know the supplement category is a gold mine, but they may not be harnessing it to its full potential.

The Price is Right

How you set the prices in your salon can make or break your business.
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