Up Country teamed up with the PetFinder Foundation for charity purposes.
Fetch Life Pet will introduce new collar charms at SuperZoo, happening June 26-28 in Las Vegas, Nev.
iHeartDogs.com raised over $200,000 in funds to help pair companion animals with military veterans through its Pets & Vets program.
EzyDog released Drive Takeaway Bowls, a travel-safe collection of collapsible food and water bowls designed for dogs on the go.
Cardinal Pet Care will introduce an eco-friendly pet grooming line at SuperZoo.
Dog Rocks now offers a 600-gram bag size of its lawn burn solution.
Beer Paws released new and improved packaging for its signature peanut butter dog treats.
Fluff & Tuff launched its first ever social media photography contest, Fluffin’ Famous.
Isle of Dogs released CocoClean, a line of all-natural shampoos, conditioners and brush sprays featuring the unique benefits of coconut oil.
Colorado-based Mary’s Nutritionals and longstanding partner Elite Botanicals launched Mary’s Whole Pet, a vertically integrated, farm-to-table manufacturing organization that produces hemp-derived CBD products for pets.
Sleepypod introduced the Sleepypod Go Bag.
Healthy Treats, Inc will launch its first long-lasting treat at SuperZoo.
PetRageous Designs announced the fall 2018 release of Eddie Bauer PET, its collaborative collection with Eddie Bauer.
P.L.A.Y. (Pet Lifestyle And You) will introduce its first-ever cat plush toy line, Feline Frenzy, and its new California Dreaming Memory Foam Bed Collection at SuperZoo.
EzyDog released its new Summit Backpack, a load carrying solution for dogs that love adventure.
Redesigned with two new features, The Company of Animals' Baskerville Ultra Muzzle provides greater ease of use to pet parents and comfort to their dogs.
At SuperZoo, DOG for DOG launched new products that include dog food, dog treats, dog beds and toys.
Crazy K Farm redesigned its Doggy Holster Harness for Small Dogs.
OurPet’s Company launched two new toy collections: Grrrassic Bonded Tough Dog Toys and candy plush dog toys.
Buddy Valastro Pets partnered with The Pound Bakery to launch a new and improved pet treat line.